Users will soon have a new feature that enables them to cut down on the quantity of AI-made videos appearing in their feeds. This step comes as the platform announced that it now features more than 1 bn AI videos.
Testing and Rollout
The update is undergoing trials over the coming weeks before a full-scale rollout. This development coincides with a rise in AI-generated material, spurred by new content generation software.
AI Content on Other Platforms
Recent reports that nearly 10% of the fastest-growing video streams on another major platform primarily display AI-generated videos. A large amount of this content is deemed low-quality AI content, a phrase for inferior, bulk-generated content that is frequently nonsensical or surreal.
Based on user feedback that a lot of users appreciate content made with AI tools, from computer-generated images to science explainers, and we intend to give people the ability to increase or decrease of that, depending on their own likes,” stated a platform representative.
Volume and Proportions
TikTok shared that there are currently 1.3bn videos on its network identified as made with AI. Overall, more than 100 mn videos are added to the app daily, making AI-generated material a minor percentage of its complete catalog.
User Control Features
Members will be in a position to limit or boost the volume of AI content they see by accessing the content preference feature in the platform and selecting the AI content topic. Additional categories that currently be adjusted under the tool cover news, style, cosmetics, and choreography.
AI Disclosure Rules
The platform’s guidelines mandate creators to identify lifelike AI-generated content, and it prohibits malicious fake videos of celebrities or emergencies. Any authentic-looking AI-generated clip that is without a tag can be taken down under its user guidelines.
In addition, the platform will henceforth apply an “AI-made” watermark to content created with its own AI tools, or identified by an industry-wide initiative for spotting content made by AI. This measure is aimed to help prevent users from trying to bypass the disclosure requirement.
AI Literacy Programs
The platform is furthermore introducing a $2m AI literacy fund for specialists and groups to produce educational content about using AI responsibly. This project will benefit educational bodies specializing in educating coding and technology.
Platform Protection
The video-sharing app has justified its moderation strategy, during discussion over proposals to cut jobs for a large number of safety staff in the UK. The company is planning to eliminate 439 jobs in its user protection team in London, with worker representatives and online safety experts voicing alarm that humans are being replaced by machine-led review.
A company official explained that people-led review would remain essential, but artificial intelligence can safeguard staff by eliminating the most harmful content prior to it is viewed by humans. The platform announced a notable drop in disturbing and violent content seen by content reviewers over the past year due to intervention by its AI tools.
“We think that it’s essential to balance people and machines to ensure user safety,” the official commented. “We’ll have staff as integral to the approach, but we also think it’s very important to reduce exposure to harmful content as rapidly, which is where a extensive automated help is really helping us process content quickly.”
